how we help

At Catherine Cooper Qualitative Research we are committed to exceed your expectations. Every project is custom-designed – addressing unique issues, which demand custom solutions, approaches, and techniques. We offer finely tuned research methods for pinpointing what lies behind consumers’ behavior—what motivates, what influences, and what makes them tick.

EXPERT QUALITATIVE METHODS
  • Immersive Depth Interviews
  • In-Depth Interviews
  • Focus Groups
  • Engaged Groups
  • Friendship Sessions
  • Dyads, Triads
  • Ethnography
  • Longitudinal Ethnography
  • Mini Groups

The past three decades have yielded so much useful information about the brain that neuroscience is key to our work. Our insights are also informed by rigorously tested, fresh findings in Psychology, Behavioral Economics, Cognitive Science, Sociology and Anthropology. We draw on a select suite of techniques that vault over traditional procedures.

Techniques
  • Laddering
  • Incubation
  • Collage & Drawing
  • Storytelling
  • Metaphor Elicitation
  • Psychodrama
  • Projective
  • Sentence Completion
  • Mind-Mapping
  • Sorting
  • Brand Personification
  • Mobile Exploration